Being Krsna conscious means being in a state of Samadhi always remembering Krsna and never forgetting Him - the rule Rupa Goswami says transcends all others. In Bhagavad-gita Lord Krsna says, "Therefore, Arjuna, you should always think of Me in the form of Krsna and at the same time carry out your prescribed duty of fighting. With your activities dedicated to Me and your mind and intelligence fixed on Me, you will attain Me without doubt." (8.7)

Rupa Goswami wrote that if you want to enjoy 'friendship, society and love,' then don't look at that beautiful boy, standing on the bank of the Yamuna, playing his flute while smiling in His three-curved position on the bank of the Yamuna. Many poets have written of the glory of love, others have intimated its transitory, illusory nature.

Speaking on the third Verse of the Seventh Chapter of CC Adi-lila, Srila Prabhupada said this about the necessity of approaching Krishna through Lord Caitanya, "Without going through the Panca-tattva, with the mercy, nobody can understand Krishna. It will remain a myth,. You cannot understand Krishna without the mercy of the Panca-tattva,.

Srila Prabhupada was fond of comparing the sun to Krsna. He would say that clouds cover our eyes, obliterating the sun, but that that they cannot cover the sun. In other words, the sun is always shining, despite earthly clouds. This indirectly explains that Krsna always sees us, even though we don't always see Him. Even though we do not always see the orb of the sun due to clouds, we are able to see during the day, even in overcast conditions, because the sun illuminates our world, even through cloud cover. In a similar way Lord Krsna is always seeing us even when we can't see Him.